Although you can do SEO for free, if you’re looking for paid help, an SEO agency can cost anywhere from $2,500-10,000 per month. Many SEO tools also have top-tier price points for their full plans. So if you’re looking to start saving up for your SEO investment, we recommend putting aside several thousand per month. With CanIRank, you get more than just the keyword analysis for a single query. This tool lets you know the probability of whether or not your website can rank for that keyword, and helps you find alternatives if the likelihood isn’t good.
Ahrefs boasts several powerful features that help set it apart, including a proprietary web crawler which is one of the best in the market. For instance, the tool’s depth can be a bit hard to learn for beginners, and its paid plans can be a major reason for concern for small businesses. Conversely, large enterprises might find the investment justifiable for the breadth of insights offered.
There is also a Rank Checker tool that can check your website’s ranking for specific keywords to further escalate your SEO practices. With its advanced features, user-friendly interface, and comprehensive training resources, SurferSEO is undoubtedly one of the best SEO optimization tools available in the market today. SEO tools can go for as much as $999/month, to as low as $12/month. Some offer annual plans, others offer monthly plans, and a few offer lifetime options.
The tool, which boasts more than 50,000 users, also returns handy data for each keyword, including the search volume, CPC, and level of competition. Ubersuggest is a simple keyword research tool that scrapes data from Google’s Keyword Planner for keyword ideas based on a keyword you provide. As the name implies, SEO Anomaly CanIRank helps you determine if you can rank on the first page of search engines for a particular keyword.
- The free version provides different charts and graphics to help you visualize how your page loads.
- When deciding on which is the best SEO tool for you, you will want to consider a few factors.
- Raven Tools is a leading site auditor, and it has evolved tracking and reporting abilities compared to several similar products.
- Semrush’s solutions highlight many technical analytics, so you can keep up with your position on search engines.
The 8 SEO Trends That Will Shape Search in 2025
It helps you meet the search intent and answer what readers actually want to know. It gives you clear tips to make it better, right in the WordPress editor itself. Detailed shows technical SEO elements that may affect a page’s performance, like schema markup and hreflang attributes. I use this tool situationally when working with big websites. Longer messages can quickly take you up to the messaging cap, even on the paid plan.
Another free resource that I find invaluable is Google Trends. This tool provides insights into the popularity of specific search queries over time, which helps identify trending topics and seasonal variations in search behavior. For instance, if I notice a spike in searches for a particular topic, I can quickly create relevant content to capitalize on that interest. It’s also useful for comparing the popularity of different keywords, helping me make informed decisions.
How To Choose the Best Free SEO Tools
If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference. Surfer SEO has emerged as a specialized powerhouse in the content optimization space. Unlike broader platforms that try to do everything, Surfer focuses exclusively on helping you create and optimize content that ranks. Additional features include an integrated SEO Content Editor, TF-IDF analysis, comprehensive white-label reporting, unlimited tracking capabilities in paid plans, and more. Unlike the cloud-based tools dominating today’s SEO software for agency market, SEO PowerSuite takes a different approach with its desktop-based platform. This veteran player has been in the game for 17 years, with its backlink analysis capabilities standing out as particularly impressive.
Can free SEO tools deliver the same results as paid tools?
When not turning phrases, Rob loves to travel, cook, and spend time outdoors (especially hiking and mountain biking) with his wife and dog. While Ahrefs is a good value for many SEOs, Semrush delivers more detailed and in-depth data in several areas, making it a better fit for highly technical users. The tool would be really handy for multi-location businesses, as it allows you to get data for each city you have a presence in.
This platform focuses on the critical client communication aspect. Screaming Frog offers a free version limited to 500 URLs and a paid version at $259/year per user. Volume discounts are available for multiple licenses, with prices dropping to $225 per license when purchasing 20 or more.