There’s no universal “best SEO software for agency.” The right choice depends entirely on your specific case and company specifics. Before making a decision, think about what you actually need. Founded by Rand Fishkin (the guy with the mustache from all those Whiteboard Friday videos), Moz has stuck to its educational roots. It’s the rare SEO tool that doesn’t make you feel stupid for not knowing what a canonical tag is or why your site needs one. Join +75.000 others for monthly insights on SEO and artificial intelligence.
It has helped our clients increase their organic traffic by 10%. Enter your seed keyword and it will provide you with relevant search terms. You can add your preferred location and language if you want to target a local audience. WooRank grades websites on SEO criteria like keyword performance and content structure, and it shows where a page is falling short. Lighthouse’s report also lists recommended actions to improve the page. To keep track of your page’s performance, save the audit report as a PDF file or HTML file.
Fat Rank.
If you expect significant expansion in the next year, choose a tool with upgrade paths that won’t require switching platforms entirely. This saves you from relearning systems and migrating data as your needs increase. SEO professionals who prefer desktop software and want to avoid monthly subscriptions.
Best SEO tool for auditing page performance and accessibility
This SEO Anomaly makes it easier to present a holistic view of your SEO performance. And show not only where you rank but also how those rankings translate into actual search traffic. Technical SEO is, in short, about everything other than your written content. The term refers to the work of optimizing your website so that search engines can access, crawl and index it.
- It offers excellent keyword suggestions in bulk, along with the keyword competitiveness score.
- I recommend you get started with the 10-day free trial, then upgrade to the Premium Plan at $69/month.
- If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.
- This SEO tool provides a treasure trove of information that can help your SEO campaign in countless ways.
- Search engines want to index what the user sees, and can get pretty suspicious and even levy penalties if they think something deceptive is going on.
- Many low-cost SEO tools excel in specific areas rather than trying to do everything.
It also alerts you to problems like mobile usability errors, security issues, or pages that aren’t getting indexed properly. This makes it incredibly useful for understanding your visibility and spotting technical SEO problems early. Screaming Frog’s free version lets users crawl up to 500 URLs, which is enough for many small to mid-sized websites. If you need an SEO content optimization tool, you can try SpyFu’s RivalFlowAI.
Are SEO tools worth it?
It offers SEO scores to monitor how optimized your product pages are, alongside AI content generators to produce copy for product descriptions, image alt text, and tags. You can get more searches with a paid plan, which starts at $11 per month and is free for the first seven days. With Google Keyword Planner, you can find new keywords to target, research estimated search volumes, and discover related keywords and phrases. You can also unlock long-tail keywords to find phrases that are hyper-focused for your business and its goals. SEO tools work by crawling websites, collecting data, and presenting insights through dashboards, reports, or editors. Plug In SEO is the best SEO tool for Shopify because it simplifies the process of finding and fixing common SEO issues in online stores.